When we talk about making your website more effective, we mean helping you to carry out the overall goals of the 亚色影库 and its online presence.

A list of those goals might include:

  • Encouraging more potential students to apply
  • Helping current students to complete their degrees successfully
  • Letting more people know about 亚色影库 and what we do
  • Encouraging more alumni and others to support 亚色影库, financially and otherwise

In more practical terms:

  1. We want to get found
  2. We want people to read our content
  3. We want people to take action: applying, registering, donating, etc.

Cascade

Running content checks: spelling, links, and accessibility

Content strategy

亚色影库 Brand: content guide

Best practices for marketing
[link to /digital/howto/bestpractices/marketing/]

University style guide

Following best practices for content development while using the Cascade CMS will help to achieve our university goals.